About CHRT

Webinar and Developmental Editing: Alliance to Advance Patient-Centered Cancer Care (AAPCCC)

June 2021 – September 2021
Client(s): Alliance to Advance Patient-Centered Cancer Care
Funder: Merck Foundation
Need:

The national Alliance to Advance Patient-Centered Cancer Care seeks to ensure that findings from the alliance’s six participating sites and cross-site evaluation--particularly those that demonstrate evidence-based mechanisms for advancing patient-centered care and reducing disparities--reach, inform, and inspire national decision and policy leaders.

CHRT’s role:

Phase 1: Pre-Planning: CHRT will collaborate with the alliance communications specialist to identify an appropriate audience for the brief and to conduct and document a brief audience analysis. With that understanding, CHRT will collaborate with the alliance communications specialist to identify and document an adequate timeline, as well as the purpose, context, and constraints that will guide development. Together, CHRT and the alliance communications specialist will review model publications for an understanding of form, structure, and usability parameters.

Phase 2: Identifying Key Findings: A senior analyst at CHRT will review up to 75 pages of written materials provided by the alliance. Of particular interest will be the cross-site review findings identified by the University of Michigan School of Social Work and the most recent reports provided by the six participating sites. The analyst will pull out key findings for potential inclusion in the brief. CHRT will provide the alliance with four-pages of key findings that we believe will be compelling for the intended audience and purpose.

Phase 3: Outlining the Brief: CHRT’s communications lead will work with the alliance communications specialist (and program manager, as desired) to develop a detailed outline for the brief. The outline, which can be amended by alliance staff as needed, will be designed to reflect our shared understanding of audience, purpose, context, constraints, and available data.

Phase 4: Developmental editing: CHRT’s communications lead will work with the alliance communications specialist as they draft the brief. The communications specialist and program manager will retain control over the document and will produce the content. CHRT’s communications lead will set sectional draft deadlines, offer coaching as needed, suggest ideas, and work to ensure that the developing manuscript reflects the interests and needs of the intended audience and the alliance’s overarching aspirations for the piece.

Phase 5: Editing: CHRT’s communications lead will review the document, providing constructive feedback on content, organization, style, format, and, if desired, data visualizations. This editing work will include significant edits to organization, tone, and style, as required to meet the objectives outlined by the alliance, as well as line-editing and proofreading. Following the edit, CHRT’s communications lead will be available to discuss suggestions and answer questions, as needed.

Topics: Integration